Alessandro Gerosa

My research // Le mie ricerche

EN
I draw from an interdisciplinary approach to sociology and marketing to analyse the contemporary society and capitalistic transformations through consumer cultures. My recent research focuses on (1) the role of authenticity in contemporary taste and the rise of neo-craft industries, (2) digital cultures and digital methods, (3) the impact of cultural and creative industries on urban transformations.
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IT
Adotto un approccio interdisciplinare - che attinge dalla sociologia e dal marketing - per analizzare la società contemporanea e le trasformazioni capitalistiche attraverso i fenomeni di consumo. La mia ricerca si concentra su (1) il ruolo dell'autenticità nel gusto contemporaneo e l'ascesa delle industrie neo-artigianali, (2) le culture e i metodi digitali, (3) l'impatto delle industrie culturali e creative sui processi di trasformazione urbana.
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My academic publications

The findings of my research are published in academic journals and edited books. Below you can find a selected list of some of journal articles and book chapters, by topic. You can also see my list of publications on Google Scholar, Researchgate and on the University of Birmingham official repository.

Click here to access the complete list

N.B.= Some of my articles are accessible via pre-print here on my website, but if you need a copy of one of my publications write me at a.gerosa@bham.ac.uk

taste and authenticity

Gerosa, A. (2022). The Resurgence of Craft Retailing. in The Artisan Brand, edited by Mulholland, J., Ricci, A., & Massi, M., pp. 193-208. Link to published version (email for a copy)

Gerosa, A. (2021). Cosmopolitans of regionalism: dealers of omnivorous taste under Italian food truck economic imaginary. Consumption Markets & Culture, 24(1), 30-53. Download the pre-print

Digital cultures and methods

Keeling, S., & Gerosa, A. (2023). ‘Tracce’ di opinione pubblica algoritmica: Il caso dell’infodemia. In E. Risi & A. Gandini (Eds.), Tracce digitali e ricerca sociologica (pp. 25–48). Franco Angeli. Link to published version (email for a copy)

Gandini, A., Gerosa, A., Gobbo, B., et al. (2022). The algorithmic public opinion: a literature review. Access the chapter (OA)

Gerosa, A., & Manzini Ceinar, I. (2022). New working spaces and COVID-19. in The COVID-19 Pandemic and the Future of Working Spaces, edited by Mariotti, I, Di Marino, M, & Bednář, P., pp. 131-144. Access the chapter (OA)

Gerosa, A., & Giorgi, G. (2021). The Memetic Cult of Personality of Politicians During the Pandemic. Comunicazione politica, 22(3), 357-384. Link to the published version

The creative industries and urban transformations

Gerosa, A. (2022). The hidden roots of the creative economy: a critical history of the concept along the twentieth century. International Journal of Cultural Policy, 28 (2), 131-144. Download the pre-print

Gerosa, A., Manzo, C., Pais, I. (2022). Milano Collabora: la trasformazione dei coworking di Milano nell'emergenza pandemica (per il Comune di Milano).

Gerosa, A., & Tartari, M. (2021). The Bottom-up Place Branding of a Neighborhood: Analyzing a Case of Selective Empowerment. Space and Culture, 12063312211032355. Link to the published version

My writings // I miei scritti

CONTRIBUTI IN ITALIANO

Ho scritto su diversi temi per alcune riviste e magazine online, elencate qui:

• Che Fare
• Intersezionale
• Treccani (1, 2 e 3)
• Vorrei.org

WRITINGS IN ENGLISH

I wrote my thoughts on a number of topics for magazines and blogs. You can read them here:

• How memetic cults are changing politics and beyond, on the Birmingham Business School Blog
• Unpacking 'Authenticity' In Contemporary Food Cultures, on the Food Matters Conference outreach
• The Importance of Being Taste Dealers in the Contemporary Food Economy, on The Sociological Review Blog
• Thesis Spotlights – The Hipster Economy: An Ethnography of Creative Food and Beverage Microentrepreneurs in the Italian Context, on The European Sociologist
• One profession, multiple subjectivities: analysing professional subjectivities through the lens of economic imaginaries, on ISA RC52 Blog

Il mio impegno sociale

Sono da sempre impegnato a livello sociale, sopratutto a Monza, la mia città natale.

Puoi trovare alcuni miei interventi pubblici sul sito web di Radio Radicale. Sono spesso comparso sulle testate giornalistiche di Monza e della provincia: puoi trovare alcuni articoli (quelli in formato digitale) su MbNews, Il Cittadino, PrimaMonza e MonzaToday.